OTHERS

Consumer Perception

What’s the consumer’s impression, awareness, about the company called customer perception. Customer perception is what customers think about the company.
‎The perception directly impacts the attraction of new customers, and it also helps to maintain good relations with current customers. It may be negative or positive, according to the customer’s personal experience customer perception is typically affected by social media, personal experiences, reviews, or advertising and other various channels.
‎like Salman khan doing the advertisement of Fizz, then the sale of fizz increased people thought Salman Khan is celebrity and he do’s fizz add, it may be surely special drink. All peoples follow Salman khan product without even check out the product themselves. Because they think he does alway great work. It’s the positive perception of the customers.
‎Next, we are going to discuss the negative perceptions. Like I went any ABC picnic spot. It’s was not a good experience for me. One day my friend tells me she is going to the ABC picnic spot, then I will say don’t waste your time to go this picnic go anywhere else. Because my experience of this place was not good. Then she will change her plan . It’s called negative perception.

Ms Shallu

MBA IIIrd Sem

KCGI

India

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Rashmi Gujrati

Prof. Dr. Rashmi Gujrati , Professor-Dean (International Affairs) CT University, India President-Editor-In-Chief Tradepreneur Global Academic Platform, UK (Institution of Research & Development) Qualification: M.com, MBA, Ph.D. Specialization: Marketing, Finance & International Business, Entrepreneurship. Editor-In-Chief International Journal of Business Operation Editorial Board member of (IJEFMS) Science Publish Group, USA Editorial Board Member of Academic for Global Business Advancement Association, USA Reviewer of Common Ground Research Networks University of Illinois, USA Reviewer IBIMA Association, Spain Scientific Review Committee, Advisory Board Member of AASE Member Chung Yuan Christiana University, Taiwan Scientific Board Member of InTraders Academic Platform, Turkey Editorial Board Member of Journal of Agriculture, Food, Environment and Animal Sciences, Turkey Indian Commerce Association Indian Accounting Association Indian College Principals Association Review & Editorial Committee Board Member Laescuela Education Scientific Committee Member of Research Synergy Foundation (RSF) Indonesia Editorial & Review Committee member FSSER Malaysia Editorial & Review Committee member GI-SSF Malaysia +919759347347

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