The companies don’t concentrate their efforts on only employees are customers aspects instead they have increased the scope of their activities covering the management of the whole array of supply chain members. There is a network of partnerships and alliances that a firm creates to source argument and deliver its goods and services known as a value network. The studies of this value network are very crucial for strategy management.based on this analysis of form make decisions whether to integrate forward or backward to increase the effectiveness and efficiency to maintain listing strategy position in the market.
marketing intermediaries play a dominant role in the distribution of products to different markets but their importance in the services sector is still taking a shape. With the growth of the services sector and customer inclination to take services from distant places, there is the growing importance of the marketing intermediaries sector. But challenges lie in the consequences and liability of the service as production and conjunctions are inseparable
Intermediately is like a pipeline connection maker with consumers.