Direct marketing techniques have experienced due to several reasons given as follow
The market breakup has limited the applicability of mass marketing techniques.
Increase breakup has led to the emergency off segments that are smaller in size. Such consumer segments have better. Separate sets of needs that mean not be fulfilled by the current offering of the marketer. Therefore for the capability of direct marketing techniques to target distinct consumer groups is of increasing importance.
The increasing supplies of the list and their diversity have provided law data for direct marketing activities. There is a large amount of transaction data available with retailers and internet marketing companies that can be used to target individual customers more accurately.
Sophisticated software allows the generation of personalized letters, messages and offers. The sophisticated analysis tool is available now that help companies to classify can understand customers better. Households can be classified into types of neighborhoods by using geodemographic analysis.
The high cost of personal selling has led companies to take advantage of direct marketing techniques such as direct response advertising and telemarketing to make the sales force more effective. Direct marketing techniques generate leads that can be screened by outbound or inbound telemarketing.