Health tourism, also known as medical tourism, has become an increasingly popular trend and has reached a large market size in the current world owing to its growing recognition among many patients across the entire world in recent years. Health tourism mainly involves surgeries, but people also travel for other medical treatment such as dental and fertility issues. Surgery requires qualified personnel and suitable equipment to make it successful without any possible side effect to a patient. The delicate nature of surgery leads to medical tourism in which individuals travel abroad for specialized services. Subsequently, patients have faith in the services of qualified personnel within developed countries. The surgeries can be cosmetic surgeries or any other form of surgery that requires a thorough understanding from individuals undertaking the activity.
One country that has emerged as a major player in the health tourism industry is Turkey. This blog examines the reasons behind the growth of health tourism in Turkey and what makes the country a popular destination for medical tourists. One of the key reasons behind the growth of health tourism in Turkey is the quality of medical services offered. Today, health tourism in Turkey is a major industry and the quality of medical services in Turkey has also improved over the years, with medical facilities adopting the latest technologies and best practices. Additionally, the country has a highly skilled medical workforce, with experienced doctors and nurses providing top-quality medical services. These factors have helped to establish Turkey as a hub for medical tourism, attracting patients from all over the world. According to the Ministry of Culture and Tourism of Turkey, in 2019, approximately 1.7 million medical tourists visited the country. This represents a significant increase from the previous year, which saw 1.2 million medical tourists. In 2020, despite the COVID-19 pandemic, the number of medical tourists remained relatively stable, with 1.5 million visitors. These figures demonstrate the resilience of the health tourism industry in Turkey and its ability to weather economic and health crises. In addition, the industry is estimated to generate approximately $3 billion in revenue each year, making it a significant contributor to the country’s economy. Furthermore, the growth of health tourism has created a large number of jobs, both directly and indirectly. The majority of medical tourists came from neighboring countries such as Russia and Georgia, but the country also attracted a significant number of tourists from Europe and the Middle East.
Another important factor contributing to the growth of health tourism in Turkey is the cost of medical treatments. Compared to other countries, Turkey offers medical treatments at a much more affordable price, making it an attractive destination for medical tourists. This affordability, combined with the high quality of medical services, has helped to make Turkey a popular destination for those seeking medical treatments. In addition, the geographic location of Turkey has helped to make the country a popular destination for health tourism. Located at the crossroads of Europe and Asia, Turkey is easily accessible from many countries, making it an attractive destination for medical tourists. Additionally, the country has a rich cultural heritage and a beautiful landscape, offering medical tourists the opportunity to combine their medical treatment with a cultural or leisure experience.
Finally, the Turkish government has also played a role in promoting the country as a destination for health tourism. The government has provided support for the industry, investing in marketing and promotion efforts to raise awareness of the health tourism industry in Turkey. Additionally, the government has implemented policies to encourage the growth of the industry, such as providing incentives for medical facilities to upgrade their facilities and investing in the training and education of medical professionals.
To sum up, the future of health tourism in Turkey looks bright, with the industry poised for continued growth and expansion. Health tourism in Turkey has grown significantly in recent years, with the country becoming a popular destination for medical tourists from all over the world. The quality of medical services, the affordability of medical treatments, the supportive government policies, and the country’s geographic location have all contributed to the growth of the health tourism industry in Turkey. If you’re considering medical treatment abroad, Turkey is definitely a destination worth considering.
Hitit University, Türkiye