Listening is an essential part of spoken communication. Verbal communication involves both speaking and listening. So it is a significant part of the communication process. Speaking and listening go together and even oral communication can not be effective without proper listening. In an org. Listening is key to effective working relationships among employees, management, and staff. It requires getting the full meaning of What is being said. Listening means concentrating on what the speaker says rather than on how it is said
Listening differs from Hearing : * Hearing implies just perceiving the sounds while listening means listening with understanding whatever you are listening to…Both the body, as well as the mind, is involved in the listening process… * Listening is an active process while hearing is a passive activity… ** Heading is an effortless activity while listening is an act requiring conscious mind, efforts, concentration, and interest.

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<>Important of Listening:-
• it helps to understand the people and the world around us.
• it helps to gain new information and ideas.
• it helps to be inspired and motivated
• relationships depend more on listening skills than on speaking skills.
• it helps to meet organizational goals and objectives.

<> Reason for Poor listening:-
¤ Trying to listen to more than one conversation at a time.
¤ feeling unwell or tired, hungry
¤ Thinking about what you will say next instead of listening.
¤ uncomfortable environment.
¤ Not focusing and being easily distracted, fiddling with our hair. Gazing out of the window. Focus on an object other than the speaker.

<> Guidelines for Effective listening:-
√ Preparation before listening.
√ To improve our listening skills, give the other person our full attention and maintain eye contact.
√ concentrating on context.
√ Continue to ask questions to gain a better understanding of the speaker’s statement.
√ Remain calm. Do not lose ur temper.
√ be open to accepting new ideas and information.
√ make notes or rephrase and summarize the speaker’s ideas.
This will help to create an atmosphere of mutual understanding and improve the exchange of ideas in the communication process.

To conclude, Listening is the ability to accurately receive and interpret msg in the communication process. Effective listening is directly related to our ability to do teamwork. Without the ability to listen effectively messages are easily misunderstood.

Neelam Salan

MBA Ist Sem




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Rashmi Gujrati

Prof. Dr. Rashmi Gujrati , Professor-Dean (International Affairs) CT University, India President-Editor-In-Chief Tradepreneur Global Academic Platform, UK (Institution of Research & Development) Qualification: M.com, MBA, Ph.D. Specialization: Marketing, Finance & International Business, Entrepreneurship. Editor-In-Chief International Journal of Business Operation Editorial Board member of (IJEFMS) Science Publish Group, USA Editorial Board Member of Academic for Global Business Advancement Association, USA Reviewer of Common Ground Research Networks University of Illinois, USA Reviewer IBIMA Association, Spain Scientific Review Committee, Advisory Board Member of AASE Member Chung Yuan Christiana University, Taiwan Scientific Board Member of InTraders Academic Platform, Turkey Editorial Board Member of Journal of Agriculture, Food, Environment and Animal Sciences, Turkey Indian Commerce Association Indian Accounting Association Indian College Principals Association Review & Editorial Committee Board Member Laescuela Education Scientific Committee Member of Research Synergy Foundation (RSF) Indonesia Editorial & Review Committee member FSSER Malaysia Editorial & Review Committee member GI-SSF Malaysia +919759347347

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