Marketing Information System

We are a concern here with marketing management information. The nature of information needed to manage the marketing functions of an enterprise is unique because it is of its dynamism and diversity.

Though the basic need for information is the same for the marketing manager as for any other manager,
the marketing manager is faced with the vast array off data off different varieties, forms and degrees of credibility, Another unique feature of Marketing Information is that it is largely generated outside the organization. other managers are more interested in information generated within the organization. However, the marketing information is largely generated in the external environment from customers’ potential customers and tapped market segments competitors’ government Agencies and the like. marketing information is also diverse in forms and substances. it is complex in nature as it has a complicated relationship between the information and the managerial action which such information supports.

Thus, Marketing Information includes all the facts opinions, estimates and other evaluated data used in making decisions that have a far-reaching effect on the marketing unit.

Öğr. Gör. Hayri UYGUN
Recep Tayyip Erdoğan Üniversitesi

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Rashmi Gujrati

Prof. Dr. Rashmi Gujrati , Professor-Dean (International Affairs) CT University, India President-Editor-In-Chief Tradepreneur Global Academic Platform, UK (Institution of Research & Development) Qualification: M.com, MBA, Ph.D. Specialization: Marketing, Finance & International Business, Entrepreneurship. Editor-In-Chief International Journal of Business Operation Editorial Board member of (IJEFMS) Science Publish Group, USA Editorial Board Member of Academic for Global Business Advancement Association, USA Reviewer of Common Ground Research Networks University of Illinois, USA Reviewer IBIMA Association, Spain Scientific Review Committee, Advisory Board Member of AASE Member Chung Yuan Christiana University, Taiwan Scientific Board Member of InTraders Academic Platform, Turkey Editorial Board Member of Journal of Agriculture, Food, Environment and Animal Sciences, Turkey Indian Commerce Association Indian Accounting Association Indian College Principals Association Review & Editorial Committee Board Member Laescuela Education Scientific Committee Member of Research Synergy Foundation (RSF) Indonesia Editorial & Review Committee member FSSER Malaysia Editorial & Review Committee member GI-SSF Malaysia +919759347347

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