Maslow’s theory of motivation


The basic process of motivation involves needs that inspire sections to accomplish goals of fulfilling a need for reducing a drive.

Abraham Maslow gives one of the most popular theories of motivation. According to Maslow’s theory, an individual could have the following motivations:
Psychological needs: hunger, thirst
Safety needs: accidents ill health
Belongingness and love
Self-esteem and status
Customers’ motivations determine their choice criteria. For example, a customer whose Prime motivation is self-esteem and status will use self-image as the main choice criteria when developing a car.


Different consumers having varying motivations while buying selling products.
Therefore the choice criteria of very consumer segments differ, and marketers must choose the most relevant motivating factor bye positioning their product.

For instance, some consumers nearby food for satisfying hunger, while some main point of fast food joints in Hangout with friends or family, others may enjoy gourmet food services provided by a leading luxury hotel. Each segment considers different motives while buying the same product. Therefore while the segment that only to satisfy the hunger for convenience or price, these factors may be inconsequential for the segment that wants Gourmet food.

Prof.Dr.Rashmi Gujrati , Principal, KCSMCA, India.

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Rashmi Gujrati

Prof. Dr. Rashmi Gujrati , Professor-Dean (International Affairs) CT University, India President-Editor-In-Chief Tradepreneur Global Academic Platform, UK (Institution of Research & Development) Qualification: M.com, MBA, Ph.D. Specialization: Marketing, Finance & International Business, Entrepreneurship. Editor-In-Chief International Journal of Business Operation Editorial Board member of (IJEFMS) Science Publish Group, USA Editorial Board Member of Academic for Global Business Advancement Association, USA Reviewer of Common Ground Research Networks University of Illinois, USA Reviewer IBIMA Association, Spain Scientific Review Committee, Advisory Board Member of AASE Member Chung Yuan Christiana University, Taiwan Scientific Board Member of InTraders Academic Platform, Turkey Editorial Board Member of Journal of Agriculture, Food, Environment and Animal Sciences, Turkey Indian Commerce Association Indian Accounting Association Indian College Principals Association Review & Editorial Committee Board Member Laescuela Education Scientific Committee Member of Research Synergy Foundation (RSF) Indonesia Editorial & Review Committee member FSSER Malaysia Editorial & Review Committee member GI-SSF Malaysia +919759347347

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