Customers are the king of marketing so it is necessary to make on good relation with a key in the dynamic world the competition is ready to beat their alternative. So the firm that retains the customer with a good relationship can going to be a success. Relationship with customers is very important in business because customers are only peoples who helpful expand their business growth.
Customer relations develop, establishes, and maintains relationships with its customers. Businesses rise and fall through the support of their customer bases.
Customers are stranger:- first-time customers are strangers to any service provider because they don’t know each other. At that time the company takes various efforts to aware the customer about the services.
Customers are acutance:- Through advertisements customers aware of the services and if the customer likes the services then customers take the services. the company makes efforts to satisfy their customers. In this stage, the customer knows about the company’s services.
Customers are as a friend:- in this stage, if the customer is your friends then it is easy for you to know the preference, taste of the customer. When companies treat their customer as a friend then customers share their needs and wants and also company provides service according to them.
Customers as a partner:- if the customer becomes your partner then you get feedback from them and introduce other products to them.
MBA IIIrd sem