Service Quality

– It is the consumer ‘s overall impression of the inferiority and superiority of the company and its services. Quality is critical to satisfying the customers and retaining their loyalty so they continue to buy from that particular company. Service quality plays a crucial role in long term revenue and profitability.

Consumer Buying Behaviour – If A company is providing better quality services then it’s customers are satisfied. The customers will come to that company in the future. But if the customers are not satisfied then they create negative words of mouth and convey their negative impression to other customers. So Quality is very important in today’s cut-throat competition.

For Example – If we talk about a college where a lot of facilities are available such as smart classes, better sitting arrangements for students, experienced teachers, canteen facilities, labs, library, water and washroom facilities, seminars, etc. Then the students will have a good impression of that college. They will also tell other students about this. All of this will create a better image of the company.


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Rashmi Gujrati

Prof. Dr. Rashmi Gujrati , Professor-Dean (International Affairs) CT University, India President-Editor-In-Chief Tradepreneur Global Academic Platform, UK (Institution of Research & Development) Qualification: M.com, MBA, Ph.D. Specialization: Marketing, Finance & International Business, Entrepreneurship. Editor-In-Chief International Journal of Business Operation Editorial Board member of (IJEFMS) Science Publish Group, USA Editorial Board Member of Academic for Global Business Advancement Association, USA Reviewer of Common Ground Research Networks University of Illinois, USA Reviewer IBIMA Association, Spain Scientific Review Committee, Advisory Board Member of AASE Member Chung Yuan Christiana University, Taiwan Scientific Board Member of InTraders Academic Platform, Turkey Editorial Board Member of Journal of Agriculture, Food, Environment and Animal Sciences, Turkey Indian Commerce Association Indian Accounting Association Indian College Principals Association Review & Editorial Committee Board Member Laescuela Education Scientific Committee Member of Research Synergy Foundation (RSF) Indonesia Editorial & Review Committee member FSSER Malaysia Editorial & Review Committee member GI-SSF Malaysia +919759347347

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