The association between healthcare staff personal branding and patients’ perceived service quality: An evidence based research of the healthcare sector in Pakistan


Personal branding has become an important notion in health care management literature in the current era. The healthcare staff should be recognized as members of the team who provide quality care to patients. The present research examines the impact of personal branding of radiologists on perceived service quality placing particular emphasis on the health care sector in Pakistan. A convenience sampling method was used. The variables of personal branding are communication, behaviour and appearance and the variables of Perceived Service quality are responsiveness and reliability. The results of the study indicate that Communication is significantly correlated to responsiveness and reliability. Behaviour was significantly correlated to responsiveness while appearance significantly correlated to reliability. The finding of the study affirms the significance of personal branding as one of the crucial components in improving Perceived Service quality by health care units.



Be Our InTraders’ Blogger for Free Registration to InTraders’ Conferences and International Books

The 10th InTraders International Conference On Social Sciences and Education, 15-20 May 2023, University of Craiova, Craiova, Romania

The 11th InTraders International Conference On Social Sciences and Education, 25-29 September 2023, İstanbul, Turkey (Hybrid)



InTraders Academic Platform aims to provide contribution to education and social sciences through our International Spring Conferences, International Winter Conferences, International Autumn Conferences, Academic Journal, All Conference Alerts, and International Market Research. For your announcement request: info@intraders.org

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Back to top button

Adblock Detected

Please consider supporting us by disabling your ad blocker