Countries are different from one another in terms of language spoken, religion practice, food is eaten and in many other ways. These differences are very real and significant, and marketers should consider how these differences can hinder or facility the marketing efforts of the company in the new market.
Products that are related to the way people life may have to be altered significantly or will not find acceptance at all, whereas industrial products I find acceptance in countries even with widely different practices of life. Even marketing and other business practices may have to be tailored to suit the social and cultural nuances of the country. Accompany photo well to pack a troop of psychologist and anthropologist into the target market before it Spencer product developers and marketers.
Some marketers initially sell their products to markets that are culturally similar while some may look for similarities among consumers across various countries where they operate but in most cases, differences in social culture settings have forced marketers to adapt their marketing mix. These may be simple changes such as translation of messages in two different languages, can involve creating completely different marketing mixes for various markets that the company operates in.
Prof. Dr. Rashmi Gujrati
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