Abstract
In the globalizing world, rapid development is observed in every sector. This situation is also
reflected in the travels people make in order to visit and see. This concept, called tourism, arises
from the accommodation of people from one place to another for various reasons. In the
developing and changing world, tourism is increasing by diversifying and its sustainability is
ensured. Turkey is a very rich country in terms of tourism. It is seen that tourism diversity is
experienced intensely in almost every region. In Yalova, which is located in the western part of
the country, the tourism sector has existed since historical times. The tourism sector has made
progress due to the fact that Yalova has a deep-rooted history, contains many cultures and
especially has thermal hot waters. Although Yalova’s tourism sector has made progress from
past to present, there are deficiencies in some places. First of all, it is necessary to identify these
deficiencies and to carry out studies in this direction. Within the scope of tourism, the number
of daily sightseeing tours should be increased intensively. In order to revive tourism in Yalova,
an active and qualified promotion should be made. Yalova is at an important crossroads in terms
of transportation. Promotions that attract the attention of passengers should be made in interprovincial transportation. For this, signs, booklets and brochures should be used.
The best promotional booklets for tourists should be designed and Yalova tourism activities
should be explained effectively. The image of the touristic region, which has been lost
especially with the arrangements made in the coastal area, should be redesigned. Sustainable
tourism planning should be done without depleting natural areas. Organic agriculture basin
should be supported in the villages where nature tourism is developed. Ecotourism is also
developing with the implementation of organic agriculture. Local flavors should be offered in
tourism establishments. The tourism sector in Yalova, which hosts many domestic and foreign
tourists every year, has many positive effects on the economy and development. The aim of this
study is to examine the contribution of tourism to the economy due to the beliefs, culture,
history, natural and thermal springs of Yalova.
Keywords: Tourism, Tourism Sector, Yalova.